THINK TANK 3
This online campaign for and by Think Tank 3 is the first ever idea based campaign to run on Google, using Google's ad-words program. Search marketing accounts for gazillions of dollars in online advertising and it had never been used to host an idea based campaign. That's why our series of ads, which appear on Google when you type in searches like "Crispin Porter", "Alex Bogusky", "DDB", "Modernista", or "Kaplan Thaler," stand out so much. It's also the reason they were worthy of a One Show Merit Award for exceptional innovation in media.